Christine Mitchell

Christine Mitchell is a seasoned Creative Producer and Founder of The Why Creative, a marketing consultancy established in January 2017, specializing in video production, graphic design, and content strategy for impact brands. Concurrently serving as a Producer and Writer at The Lookout since April 2017, Christine has a rich background in brand strategy, having held positions as Director of Brand Strategy at Cherry Blossom Creative and Senior Events Manager at Kimpton Hotels & Restaurants. With experience in event orchestration and partnership development at Slow Food, José Andrés ThinkFoodGroup, and additional roles in marketing and account management across various companies, Christine is an expert in building brand awareness through innovative marketing initiatives and strategic collaborations. Educationally, Christine holds a Bachelor of Arts in Political Science and Government from George Mason University, alongside certifications in Applied Positive Psychology and Nutritional Consultation.