Marketing and Customer Experience

The Marketing and Customer Experience team at The Lottery Corporation is responsible for driving brand awareness and engagement through strategic marketing campaigns while enhancing customer satisfaction and loyalty. They utilize customer research, analytics, and insights to craft targeted marketing strategies for various lottery products, including Keno and Instant Scratch-its. This team also focuses on optimizing the digital experience and ensuring that customer interactions with the brand are seamless and rewarding, ultimately contributing to the company's mission of delivering life-changing wins.