The Sales and CRM Team at The Lowry is responsible for driving revenue through ticket sales, memberships, and corporate partnerships. They utilize customer relationship management (CRM) strategies to enhance customer engagement and retention. This team coordinates and executes sales initiatives for performances and events, manages corporate accounts, and organizes conferences and special events to maximize the use of The Lowry’s facilities. Their goal is to optimize profitability while ensuring a seamless and satisfying customer experience.