The Lumistella Company
Allison Roberts is a seasoned marketing professional currently serving as Brand Franchise Manager at The Lumistella Company since November 2021, following roles as Marketing Content Specialist II and Marketing Content Specialist. Prior experience includes a position as Marketing and Public Relations Specialist at Peach State Pride from July 2021 to November 2021, and a Marketing and Public Relations Intern at Empire South between September 2018 and July 2021. Allison holds a Master of Arts in Journalism and Mass Communication with a focus on Public Relations from The University of Georgia, completed in 2021, and previously earned a Bachelor of Arts in Sociology from the same institution in 2019.
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The Lumistella Company
CCA and B, LLC dba The Lumistella Company (“The Lumistella Company”) is a fun-filled, fast-paced company where the magic of Christmas thrives year-round! We are a family-owned global intellectual property company headquartered in Atlanta, Georgia. Originally founded in 2005 to launch the Christmas phenomenon The Elf on the Shelf®, and rebranded to The Lumistella Company in 2020 to reflect our expansion to a global corporation focused on consumer products, brand experiences and entertainment-based content. The Lumistella Company’s core consumer brands include The Elf on the Shelf®, Elf Pets® and Elf Mates®, with a variety of related brand extensions that bring our cast of characters from Santa’s North Pole to life. Our brand experiences and events, including pop-up shops, photo ops, virtual gaming and destination activities give fans an experiential connection to Santa’s magical universe. Across our three areas of focus, The Lumistella Company builds strategic partnerships with best-in-class studios, publishers, music firms, product companies, agencies, and live entertainment production companies. Our subsidiary production company Scout Elf Productions, LLC focuses on the art of storytelling through animation. The Lumistella Company fulfills our mission of tapping into the magic of believing and love of tradition at Christmastime by creating characters, stories and lore that illuminate Santa’s North Pole for children around the world. We offer a strong culture of creativity, fun, learning and respect, as we build upon lasting traditions and enhance family Christmas celebrations. At the core of our business are the values that make us an exceptional place to work, known here at the North Pole as F.I.R.E. (Family Focus, Integrity, Respect & Excellence). We are seeking talented team members who enjoy a fun & fast-paced work environment & thrive on innovation. Join Santa’s exciting team of ambassadors as we deliver new expressions of the enduring traditions of Christmas.