Katherine Wilkins

Katherine Wilkins is an accomplished marketing professional with extensive experience in brand and customer marketing, currently serving as Brand and Customer Marketing Manager for Franchise Beverages at PepsiCo since March 2024. Previously, Katherine held pivotal roles at Hasbro as Head of Customer Marketing for the UK&I and Senior Marketing Manager for Retail Marketing in Europe and Asia, as well as various positions at Johnson & Johnson, including Shopper Activation Manager for Northern Europe. Katherine's career at PepsiCo started in 2007, progressing from Facilities Coordinator to Customer Marketing Manager, Associate Marketing Manager, and Associate Analyst. Katherine holds a Bachelor of Applied Science in Marketing from Newcastle University, earned between 2003 and 2006.