The Lumistella Company
Armando Orellana is an accomplished creative professional with extensive experience in digital media and design. Currently serving as Creative Director of Digital Media, Multimedia Producer, and Digital Design Manager at The Lumistella Company since November 2020, Orellana previously co-founded Figment Entertainment as the Head of Art & Design from April 2019 to November 2020. At ACTV8me, from January 2012 to April 2019, Orellana held the roles of Creative Director, Lead Animator, and Lead Designer, successfully overseeing the launch of ten mobile applications. Earlier experience includes serving as Creative Director, Animator, and Designer at Liquidgeneration Inc, where Orellana directed content for a high-traffic website and YouTube channel. Orellana earned a Bachelor's degree in Traditional Animation from Columbia College Chicago between 1999 and 2003.
The Lumistella Company
CCA and B, LLC dba The Lumistella Company (“The Lumistella Company”) is a fun-filled, fast-paced company where the magic of Christmas thrives year-round! We are a family-owned global intellectual property company headquartered in Atlanta, Georgia. Originally founded in 2005 to launch the Christmas phenomenon The Elf on the Shelf®, and rebranded to The Lumistella Company in 2020 to reflect our expansion to a global corporation focused on consumer products, brand experiences and entertainment-based content. The Lumistella Company’s core consumer brands include The Elf on the Shelf®, Elf Pets® and Elf Mates®, with a variety of related brand extensions that bring our cast of characters from Santa’s North Pole to life. Our brand experiences and events, including pop-up shops, photo ops, virtual gaming and destination activities give fans an experiential connection to Santa’s magical universe. Across our three areas of focus, The Lumistella Company builds strategic partnerships with best-in-class studios, publishers, music firms, product companies, agencies, and live entertainment production companies. Our subsidiary production company Scout Elf Productions, LLC focuses on the art of storytelling through animation. The Lumistella Company fulfills our mission of tapping into the magic of believing and love of tradition at Christmastime by creating characters, stories and lore that illuminate Santa’s North Pole for children around the world. We offer a strong culture of creativity, fun, learning and respect, as we build upon lasting traditions and enhance family Christmas celebrations. At the core of our business are the values that make us an exceptional place to work, known here at the North Pole as F.I.R.E. (Family Focus, Integrity, Respect & Excellence). We are seeking talented team members who enjoy a fun & fast-paced work environment & thrive on innovation. Join Santa’s exciting team of ambassadors as we deliver new expressions of the enduring traditions of Christmas.