The Lumistella Company
Dana Brennion serves as the Vice President of People Operations at The Lumistella Company since January 2024, following extensive experience in human resources roles at Central Garden & Pet and Nestle Waters. In these positions, Dana progressed from Human Resources Director to various senior management roles, overseeing significant employee bases and operations across multiple states. At Nestle Waters, Dana managed HR operations for 450 employees in Southern California, Arizona, and Nevada. Prior experience includes serving as an HR Systems Analyst at ExxonMobil, supporting system functionality for approximately 10,000 users globally, and providing HR generalist support to various business units. Education includes a Master’s degree in Human Resources from the University of South Carolina Darla Moore School of Business and a BS in Marketing and Human Resources from the University of Wisconsin-La Crosse.
The Lumistella Company
CCA and B, LLC dba The Lumistella Company (“The Lumistella Company”) is a fun-filled, fast-paced company where the magic of Christmas thrives year-round! We are a family-owned global intellectual property company headquartered in Atlanta, Georgia. Originally founded in 2005 to launch the Christmas phenomenon The Elf on the Shelf®, and rebranded to The Lumistella Company in 2020 to reflect our expansion to a global corporation focused on consumer products, brand experiences and entertainment-based content. The Lumistella Company’s core consumer brands include The Elf on the Shelf®, Elf Pets® and Elf Mates®, with a variety of related brand extensions that bring our cast of characters from Santa’s North Pole to life. Our brand experiences and events, including pop-up shops, photo ops, virtual gaming and destination activities give fans an experiential connection to Santa’s magical universe. Across our three areas of focus, The Lumistella Company builds strategic partnerships with best-in-class studios, publishers, music firms, product companies, agencies, and live entertainment production companies. Our subsidiary production company Scout Elf Productions, LLC focuses on the art of storytelling through animation. The Lumistella Company fulfills our mission of tapping into the magic of believing and love of tradition at Christmastime by creating characters, stories and lore that illuminate Santa’s North Pole for children around the world. We offer a strong culture of creativity, fun, learning and respect, as we build upon lasting traditions and enhance family Christmas celebrations. At the core of our business are the values that make us an exceptional place to work, known here at the North Pole as F.I.R.E. (Family Focus, Integrity, Respect & Excellence). We are seeking talented team members who enjoy a fun & fast-paced work environment & thrive on innovation. Join Santa’s exciting team of ambassadors as we deliver new expressions of the enduring traditions of Christmas.