The Lumistella Company
Greg Hardin is an accomplished illustrator with extensive experience in children's media and character design. Currently serving as an Illustrator at The Lumistella Company, Hardin specializes in book illustration, product design, vector art, and motion graphics. Previous roles include Interactive Illustrator at QuaverEd, where Hardin contributed to e-learning animations, and Owner/Illustrator at Greg Hardin Illustration, LLC, with a client roster featuring major companies such as The Walt Disney Company and Spongebob Squarepants. Additional experience encompasses Senior Art Director at C3 | Creative Consumer Concepts, Licensing Illustrator/Designer at Hallmark Cards, and character artist for Big Idea, Inc., known for "VeggieTales." Hardin founded Drawergeeks.com, a prominent illustration community, and holds a BFA in Design and Illustration from The University of Kansas.
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The Lumistella Company
CCA and B, LLC dba The Lumistella Company (“The Lumistella Company”) is a fun-filled, fast-paced company where the magic of Christmas thrives year-round! We are a family-owned global intellectual property company headquartered in Atlanta, Georgia. Originally founded in 2005 to launch the Christmas phenomenon The Elf on the Shelf®, and rebranded to The Lumistella Company in 2020 to reflect our expansion to a global corporation focused on consumer products, brand experiences and entertainment-based content. The Lumistella Company’s core consumer brands include The Elf on the Shelf®, Elf Pets® and Elf Mates®, with a variety of related brand extensions that bring our cast of characters from Santa’s North Pole to life. Our brand experiences and events, including pop-up shops, photo ops, virtual gaming and destination activities give fans an experiential connection to Santa’s magical universe. Across our three areas of focus, The Lumistella Company builds strategic partnerships with best-in-class studios, publishers, music firms, product companies, agencies, and live entertainment production companies. Our subsidiary production company Scout Elf Productions, LLC focuses on the art of storytelling through animation. The Lumistella Company fulfills our mission of tapping into the magic of believing and love of tradition at Christmastime by creating characters, stories and lore that illuminate Santa’s North Pole for children around the world. We offer a strong culture of creativity, fun, learning and respect, as we build upon lasting traditions and enhance family Christmas celebrations. At the core of our business are the values that make us an exceptional place to work, known here at the North Pole as F.I.R.E. (Family Focus, Integrity, Respect & Excellence). We are seeking talented team members who enjoy a fun & fast-paced work environment & thrive on innovation. Join Santa’s exciting team of ambassadors as we deliver new expressions of the enduring traditions of Christmas.