The Lumistella Company
Marcela Velez is an accomplished marketing professional with extensive experience in international marketing and brand management. Currently serving as the Director of International Marketing at The Lumistella Company since August 2017, Marcela has previously held roles such as Senior International Marketing Manager and International Marketing Manager within the same company. Prior to this, Marcela worked at Kids II from September 2013 to July 2017 in positions including Brand Experience Manager for Baby Einstein and International Marketing Communications Manager. Additional experience includes serving as Marketing Manager at Dolex Dollar Express, Inc. and Marketing Assistant at the Alliance for Digital Equality. Early career roles included Bilingual Technical Writer and Bilingual Business Analyst at Small Firm Services. Academic qualifications include an MBA with a marketing concentration from Kennesaw State University, a Translation Certification from Georgia State University, and a Bachelor's degree in Business Management from Berry College.
The Lumistella Company
CCA and B, LLC dba The Lumistella Company (“The Lumistella Company”) is a fun-filled, fast-paced company where the magic of Christmas thrives year-round! We are a family-owned global intellectual property company headquartered in Atlanta, Georgia. Originally founded in 2005 to launch the Christmas phenomenon The Elf on the Shelf®, and rebranded to The Lumistella Company in 2020 to reflect our expansion to a global corporation focused on consumer products, brand experiences and entertainment-based content. The Lumistella Company’s core consumer brands include The Elf on the Shelf®, Elf Pets® and Elf Mates®, with a variety of related brand extensions that bring our cast of characters from Santa’s North Pole to life. Our brand experiences and events, including pop-up shops, photo ops, virtual gaming and destination activities give fans an experiential connection to Santa’s magical universe. Across our three areas of focus, The Lumistella Company builds strategic partnerships with best-in-class studios, publishers, music firms, product companies, agencies, and live entertainment production companies. Our subsidiary production company Scout Elf Productions, LLC focuses on the art of storytelling through animation. The Lumistella Company fulfills our mission of tapping into the magic of believing and love of tradition at Christmastime by creating characters, stories and lore that illuminate Santa’s North Pole for children around the world. We offer a strong culture of creativity, fun, learning and respect, as we build upon lasting traditions and enhance family Christmas celebrations. At the core of our business are the values that make us an exceptional place to work, known here at the North Pole as F.I.R.E. (Family Focus, Integrity, Respect & Excellence). We are seeking talented team members who enjoy a fun & fast-paced work environment & thrive on innovation. Join Santa’s exciting team of ambassadors as we deliver new expressions of the enduring traditions of Christmas.