The Lumistella Company
Michael Moshell is an experienced marketing professional currently serving as the Director of Retail Marketing at CCA and B, LLC dba The Lumistella Company since September 2020. Prior to this role, extensive experience includes serving as the National Product Manager for Sakrete & Amerimix at Oldcastle APG, managing a significant $475,000,000 portfolio. Moshell's career encompasses various roles at Kids II, where significant contributions included launching new product categories and overseeing P&L responsibility for the Toddler category. Additional experience includes entrepreneurship as Owner/Operator and Licensed Realtor at Deer Creek Property Services, project management at Baby's Dream Furniture, strategic marketing analysis at MeadWestvaco, and product management at RealNetworks. Academic credentials include a Bachelor's Degree in Marketing from Auburn University and Georgia Southwestern State University.
This person is not in any teams
The Lumistella Company
CCA and B, LLC dba The Lumistella Company (“The Lumistella Company”) is a fun-filled, fast-paced company where the magic of Christmas thrives year-round! We are a family-owned global intellectual property company headquartered in Atlanta, Georgia. Originally founded in 2005 to launch the Christmas phenomenon The Elf on the Shelf®, and rebranded to The Lumistella Company in 2020 to reflect our expansion to a global corporation focused on consumer products, brand experiences and entertainment-based content. The Lumistella Company’s core consumer brands include The Elf on the Shelf®, Elf Pets® and Elf Mates®, with a variety of related brand extensions that bring our cast of characters from Santa’s North Pole to life. Our brand experiences and events, including pop-up shops, photo ops, virtual gaming and destination activities give fans an experiential connection to Santa’s magical universe. Across our three areas of focus, The Lumistella Company builds strategic partnerships with best-in-class studios, publishers, music firms, product companies, agencies, and live entertainment production companies. Our subsidiary production company Scout Elf Productions, LLC focuses on the art of storytelling through animation. The Lumistella Company fulfills our mission of tapping into the magic of believing and love of tradition at Christmastime by creating characters, stories and lore that illuminate Santa’s North Pole for children around the world. We offer a strong culture of creativity, fun, learning and respect, as we build upon lasting traditions and enhance family Christmas celebrations. At the core of our business are the values that make us an exceptional place to work, known here at the North Pole as F.I.R.E. (Family Focus, Integrity, Respect & Excellence). We are seeking talented team members who enjoy a fun & fast-paced work environment & thrive on innovation. Join Santa’s exciting team of ambassadors as we deliver new expressions of the enduring traditions of Christmas.