Louise Bech Salmon

Louise Bech Salmon has a diverse and extensive work experience spanning over two decades. Louise Bech is currently working as a Chief Marketing Officer (CMO) at Selected Group and The Many since 2022. Prior to that, they served as a Chief Marketing Officer at ROOF Management from 2021 to 2022, where they played a key role in building the marketing department and improving customer journey efficiency.

From 2020 to 2021, Louise worked as a Senior Marketing Consultant in a self-employed capacity, undertaking various projects such as marketing consultancy for ROOF Management, Trendsales, Madbureauet, and FMCG brands. Louise Bech also co-founded a Danish webshop called My Own Piece of Cake, which operated for one year before shutting down.

Before their freelance work, Louise held important positions at Carat Denmark, where they started as an Account Director in 2011 and eventually became the Head of Operations from 2020 to 2020. In this role, they handled business operations, resource management, and led a digital transformation for a major retailer. Louise Bech also worked as a Chief Client Director from 2019 to 2020, where they managed larger clients, implemented econometrics for optimization, and led the agency's new business and pitch activities.

Prior to Carat Denmark, Louise worked at Dentsu Aegis Network as an NCE Project Manager from 2018 to 2019, driving business development projects across 18 markets in North, Central, and Eastern Europe. At Vizeum Danmark, they served as a Kontakt Direktør, responsible for client services and

marketing and business strategies. Louise Bech also held positions at Zenithoptimedia / Starcom as a Client Service Manager and PHD Copenhagen as a Media Planner.

Louise began their career at TNS Gallup as a Supervisor in 2005. Overall, they have demonstrated expertise in marketing strategy, client management, team leadership, and project management throughout their career.

Louise Bech Salmon obtained a Bachelor's degree in HA Almen from Copenhagen Business School between the years 2002 and 2005. Louise Bech further pursued their education at the same institution and obtained a Cand.merc degree in Marketing Communications Management (MCM) from Copenhagen Business School between the years 2005 and 2007.