THE MARCOM ENGINE
Ana-Bela Hatzesberger is an experienced professional who has held various roles in project management, marketing, and digital operations. She has successfully led global projects, managed relationships with key accounts, and created cost models for internal use. With a background in marketing communication and IT development, Ana-Bela has a strong track record of delivering high-quality projects within budgetary constraints. She is a results-oriented individual with a strong focus on collaboration and team leadership.
THE MARCOM ENGINE
THE MARCOM ENGINE is a unified architecture that fully integrates strategy, creative and asset production into one. Our focus is on data-driven activation and efficient asset development. This includes increasing asset availability and flexibility, even on short notice. As a transnational agency operating system for all European markets, THE MARCOM ENGINE comprehensively integrates the classic marketing disciplines of strategy, creation, and production with all relevant aspects of the customer journey - while raising them to a high-tech level. This includes all areas of data-driven performance marketing and analytics, marketing automation, programmatic media, and CRM support. THE MARCOM ENGINE focuses on advanced customer data analytics, highly automated communications production and delivery, digital media, and strong e-commerce support.