THE MARCOM ENGINE
Patrik Kantor is a UI & Design System Lead at THE MARCOM ENGINE, working with BMW as a client. Prior to this role, Patrik worked as a Design Product Lead at Accenture Song with SKODA AUTO as a client, focusing on designing a Car Fleet Configurator. With a background in various design roles at companies like Fjord, Fallon, McCANN Prague, and Wunderman, Patrik brings a wealth of experience in the automotive industry. Patrik is currently pursuing education in Interaction Design and holds a HND in Graphic Design from Prague College.
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THE MARCOM ENGINE
THE MARCOM ENGINE is a unified architecture that fully integrates strategy, creative and asset production into one. Our focus is on data-driven activation and efficient asset development. This includes increasing asset availability and flexibility, even on short notice. As a transnational agency operating system for all European markets, THE MARCOM ENGINE comprehensively integrates the classic marketing disciplines of strategy, creation, and production with all relevant aspects of the customer journey - while raising them to a high-tech level. This includes all areas of data-driven performance marketing and analytics, marketing automation, programmatic media, and CRM support. THE MARCOM ENGINE focuses on advanced customer data analytics, highly automated communications production and delivery, digital media, and strong e-commerce support.