THE MARCOM ENGINE
Sarah Luca is an accomplished Account Manager currently working at THE MARCOM ENGINE since November 2024, following a successful tenure at Plan.Net Group where Sarah held multiple positions from February 2021 to November 2024, including Junior Account Manager and Trainee Account Management. Prior experience includes roles in customer relationship management at Philip Morris International and a marketing and sales internship at FlixBus, along with project involvement at Nestlé and internships at Sky Deutschland GmbH. Sarah's career began in human resources at Allianz and Kaiser X Labs. Sarah holds a Master's degree in International Marketing and Management from FAU Erlangen-Nürnberg and a Bachelor's degree in Brand Communication and Advertisement from Macromedia University of Applied Sciences, complemented by an Abitur from Deutsche Schule der Borromäerinnen.
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THE MARCOM ENGINE
THE MARCOM ENGINE is a unified architecture that fully integrates strategy, creative and asset production into one. Our focus is on data-driven activation and efficient asset development. This includes increasing asset availability and flexibility, even on short notice. As a transnational agency operating system for all European markets, THE MARCOM ENGINE comprehensively integrates the classic marketing disciplines of strategy, creation, and production with all relevant aspects of the customer journey - while raising them to a high-tech level. This includes all areas of data-driven performance marketing and analytics, marketing automation, programmatic media, and CRM support. THE MARCOM ENGINE focuses on advanced customer data analytics, highly automated communications production and delivery, digital media, and strong e-commerce support.