The Marketing Arm
Liz Lopez is a highly skilled marketing professional with extensive experience in account management and campaign execution. Currently serving as a Senior Account Executive at TMA (The Marketing Arm) since March 2021, Liz has handled key brands including Doritos, Flamin' Hot, and Lay's, while previously managing accounts such as Cheetos and SunChips. Prior to TMA, Liz worked at Beacon Advertising as an Account Executive, where responsibilities included managing client relationships and developing multi-channel campaigns for notable clients such as Fogo de Chão and Metro by T-Mobile. Early career experiences included roles as a Digital Operations Intern at Thryv and a Student Observer at Firehouse, complemented by a Bachelor's degree in Advertising from the University of North Texas.
The Marketing Arm
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The Marketing Arm (TMA) pushes past relevance to create true cultural resonance for brands. A fully integrated agency with strategic and creative expertise across all forms of media, experience and partnership. Headquartered in Dallas, with offices across the country and staff around the globe.