The Marlowe
Bethany Gilchrist is a Marketing Officer at The Marlowe, focusing on audience acquisition strategies to increase first-time theatre visitors through diverse marketing channels. Previously, Bethany served as an Associate in Communications Design at Initiative, managing luxury brand campaigns for clients such as Patek Phillipe and Dorchester Collection. In a prior role at Initiative, as an Associate in Partnerships, Bethany executed TV and BVOD campaigns for Amazon and Prime Video, utilizing media planning software and data analysis tools. Bethany started with experience as an E-Commerce and Customer Marketing Assistant at TrooFoods Ltd., driving customer marketing initiatives, and also completed a Customer Marketing internship at Church & Dwight Co., Inc., leading trade and shopper marketing activities. Bethany was involved in Loughborough University's Retail Marketing and Management Society as Marketing Director, and holds a Bachelor of Science degree in Retail, Marketing and Management from Loughborough University.
The Marlowe
The Marlowe is Kent’s regional theatre. As one of the UK’s most successful touring venues, we present a rich and diverse programme of drama, musicals, dance, opera, music, pantomime, new writing, poetry and comedy in our state-of-the-art Theatre and Studio. The Marlowe’s mission is to be the engine house for the performing arts in Kent, shaping the spirit of our region. Our ground-breaking work with young people focuses on skills development and includes technical apprenticeships, co-delivery of a UAL Level 3 Performing Arts course with East Kent College Group; being the national home of Matthew Bourne’s New Adventures’ Cygnet School and the RSC’s Associate Theatre in the Southeast. We recently launched our Writers Room, developing regional talent and supporting our producing aspirations. We are an independent self-funding charitable trust, raising all our income ourselves without any core revenue funding from statutory bodies, reinvesting our profits in to our work with artists, young people and our communities. Above all, we value our team, and our award-winning People Plan is there to ensure that everyone who works for us is rewarded and supported.