Bethany Gilchrist

Bethany Gilchrist is a Marketing Officer at The Marlowe, focusing on audience acquisition strategies to increase first-time theatre visitors through diverse marketing channels. Previously, Bethany served as an Associate in Communications Design at Initiative, managing luxury brand campaigns for clients such as Patek Phillipe and Dorchester Collection. In a prior role at Initiative, as an Associate in Partnerships, Bethany executed TV and BVOD campaigns for Amazon and Prime Video, utilizing media planning software and data analysis tools. Bethany started with experience as an E-Commerce and Customer Marketing Assistant at TrooFoods Ltd., driving customer marketing initiatives, and also completed a Customer Marketing internship at Church & Dwight Co., Inc., leading trade and shopper marketing activities. Bethany was involved in Loughborough University's Retail Marketing and Management Society as Marketing Director, and holds a Bachelor of Science degree in Retail, Marketing and Management from Loughborough University.