Craig Elston

Strategy Lead | Marketing Science | Research | Insight | Commerce Strategy | AI at The Mars Agency

Craig Elston has extensive work experience in strategic planning, marketing, and research. Craig has held various leadership positions in renowned companies such as The Mars Agency, Iterable, and Omnicom. Throughout their career, they have been responsible for developing and administering strategic planning organizations, providing executive-level leadership, and advising clients on marketing strategies and investments. Craig has also been involved in building successful teams, introducing new clients to organizations, and guiding product roadmaps. Additionally, Craig has experience as a lecturer and researcher in market research and advertising.

Craig Elston attended Harvard Business School from 2008 to 2009, where they completed the Omnicom University Senior Management Program in Business Leadership. Prior to that, they pursued a Masters degree in Marketing from Kingston University, which they obtained from 1992 to 1993. Craig also completed a Postgraduate DMG in Marketing from Kingston University from 1990 to 1991. Additionally, they hold certifications such as Connected Commerce Leader Level 1 from The Mars Agency, PSCC-1: Consulting Certificate from PS Consulting, CMRS from Market Research Society (MRS), and a Diploma in Professional Marketing from the CIM | The Chartered Institute of Marketing.

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Timeline

  • Strategy Lead | Marketing Science | Research | Insight | Commerce Strategy | AI

    February, 2023 - present

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