Erika Latta

Erika Latta is a skilled marketing and social media professional with diverse experience across multiple organizations. Currently serving as a Social Media Strategist at The Martin Agency, Erika is responsible for managing the Miracle Gro account. Prior to this role, Erika worked as a Content Coordinator for the Relentless Field Hockey Club and an Influencer Campaign Coordinator for Digital Voices, where Erika achieved over 52 million blended views for DoorDash by sourcing content from creators and negotiating fees. Erika also held positions in administrative management at USA Field Hockey and as a Social Media Strategy Resident at The Martin Agency, contributing to numerous high-profile accounts. Erika's background includes significant involvement in collegiate athletics, having served as a Gameday Experience and Marketing Services Assistant at the University of Richmond and as Vice President of Community Engagement for the NCAA Student Athlete Advisory Committee. Erika holds a B.S.B.A. in Marketing from the University of Richmond.