Sanjay Shukla

Sanjay Shukla is an accomplished executive with extensive experience in the fields of marketing, communications, and events management. Currently serving as the Chief Executive Officer at The Max (A Tribes venture) since July 2022, and previously as the Chief Operating Officer at The Max (A Tribes-DDB JV) since March 2018, Sanjay has successfully built a multi-million dollar business unit with a workforce of over 200 employees. Prior to this, Sanjay held key positions including President at DDB Mudra Group, CEO at Percept Sports & Entertainment, and COO at Percept One. With a career spanning over two decades, Sanjay has demonstrated expertise in business development, strategic direction, and team leadership across various roles in notable organizations like Wings Group of Companies and Wings Brand Activation.