The Media People
David Sanchez Arocha currently serves as the Head of Data at The Media People since July 2023. Prior to this role, David was the Advanced Analytics Manager at Lumanity from October 2018 to July 2023, where contributions included leading research projects and mentoring junior data scientists. David also held positions as a Senior Data Scientist and Data Scientist at Lumanity, focusing on statistical methodology, dashboard development, and machine learning models. Earlier experience includes roles as a Market Research Analyst at BINTER CANARIAS and a Data Analyst at Medicoverage Inc., as well as consultancy work and an internship at Endesa. David holds a Master's degree in Management from Hasselt University and dual Bachelor's degrees in Computer Engineering and Business Administration and Management from Universidad de Las Palmas de Gran Canaria, complemented by international study at Stony Brook University and Politechnika Krakowska im. Tadeusza Kościuszki.
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The Media People
Powered by our people, our campaigns put your audience first. Working across all media channels, our services also include SEO, website performance reviews and data analysis. Taking pride in our hard work and specialist knowledge, our people are at the heart of everything we do. Our campaigns deliver a unified message across multiple points of the customer journey. The quality of our data and tech helps us make smarter decisions, faster. We continue to adapt to this evolving industry, investing heavily in professional development. The Media People has a proven track record in performance and delivery. Key to this success is building strong relationships with our clients. By putting you and your audience first, we achieve the results you strive for.