The Mixing Bowl
Rob Trice is the Founding Partner at Better Food Ventures, Founder of The Mixing Bowl, and Co-founder of CORPORATE INNOVATORS HUDDLE INC. Rob is also the Founder & CEO of Tricicles. Rob also has experience as a Venture Partner at Swisscom Ventures, Sr. Managing Director at SK Telecom Ventures, General Partner and Principal at Nokia Growth Partners, Vice President at BlueRun Ventures, Senior Manager at DIRECTV Hughes Electronics, and Director at the Center for Strategic & International Studies (CSIS). Rob holds an M.A. in International Transactions from George Mason University and a B.A. in Foreign Affairs from the University of Virginia.
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The Mixing Bowl
The Mixing Bowl connects innovators in Food, Agriculture & Information Technology. Our purpose is to stimulate the adoption of IT innovation to the food and agriculture industries through business-focused dialogue between existing industry players, start-ups and investors, and other food innovators. The Mixing Bowl was first conceived in 2014 by people in Silicon Valley who had seen other industries– such as telecom, auto, finance, fashion, healthcare, and education– connect with Silicon Valley’s IT innovation ecosystem. The Food & Agriculture sectors are among the largest industries in the world, and these sectors need new solutions to feed billions more people in the coming years. The food and agriculture industries need to continue to provide food to people in a safe and efficient manner, and must also respond to new challenges like environmental sustainability, climate change, and changing consumer preferences, including a rising desire for more local and organic foods, greater food information transparency, and more convenience. Silicon Valley is an established hub of IT innovation. It is recognized for its agility and openness, including its willingness to network with other innovators from outside Silicon Valley. In this vein, the Mixing Bowl, while started in Silicon Valley, sees as part of its role to help connect food and agriculture IT innovators from around the world.