Terry Mertens

Terry Mertens has extensive experience in the creative industry, with a career spanning over two decades. Terry is currently serving as the VP, Group Creative Director at The Motion Agency since 2022. Previously, they worked at Plan B® for 13 years, starting as a Group Creative Director in October 2009 and continuing in that role until August 2022. In this position, they had global oversight of the creative department, managing a large number of active clients and numerous projects annually. Terry also provided leadership, mentorship, and development opportunities for the creative staff and was involved in various aspects of agency operations, including project management, client relationship management, and strategic positioning.

Before their role at Plan B®, Terry worked as a Creative Director at SynchronUs from May 2008 to October 2009, where they focused on merging marketing strategies with marketing technologies to deliver personalized marketing solutions. Terry also gained experience as a Freelance Writer and Marketing Consultant from February 2002 to October 2009, providing independent services to various clients.

During their career, Terry held other notable positions including Consulting Editor at The Printed Blog from November 2008 to June 2009, Creative Director at Tenthirty Advertising from September 2004 to April 2008, Copy Director at Latham Synchronized Relationship Marketing from January 2003 to September 2004, and Copywriter at Royse Wagner, Inc. from June 1997 to January 2002. In these roles, they demonstrated their expertise in copywriting, concept development, and overseeing various marketing projects.

Overall, Terry Mertens has a diverse range of experience in creative leadership, project management, copywriting, and strategic communication, making him a valuable asset in any creative team.

Terry Mertens received a Bachelor of Science degree in Psychology & Rhetoric from the University of Illinois Urbana-Champaign in the period from 1990 to 1995. Later, Terry pursued higher education and obtained a Master of Science degree in Advertising from the same university between 1995 and 1997. In terms of additional certifications, Terry completed a course on "Fighting Gender Bias at Work" through LinkedIn and obtained the certification in October 2020.