The Motorcycle Company
Alex Foster is a Digital Inventory Specialist at The Motorcycle Company since May 2023, bringing extensive experience in the motorcycle industry from previous roles, including Parts and Apparel Advisor at BMW Motorcycles of Grand Rapids and Event Coordinator at Grand Rapids Harley-Davidson. Between 2012 and August 2020, Alex was self-employed as an artist, specializing in original drawings of architectural scenes, cars, motorcycles, and consumer goods. Other roles include H2i sales and marketing at Anytime Fitness Stevensville, Wine Consultant at Gravity Winery, Head Lifeguard at Silver Beach County Park, and Color Lab Assistant at Whirlpool Corporation. Education was pursued at Kendall College of Art and Design from 2010 to 2012.
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The Motorcycle Company
In October 2019, one of the world’s largest Harley-Davidson dealer groups (Veracka Family Harley-Davidson Dealer Group) split into two companies representing another chapter of the Veracka Family’s 40-year motorcycle industry legacy while David Veracka took over the reins of The Motorcycle Company and created The Motorcycle Company Consulting Group or “TMC”. TMC provides consulting services to Harley-Davidson dealers as well as all other brand motorcycle dealers in the form of sales training, marketing, accounting and recruiting services.