In October 2019, one of the world’s largest Harley-Davidson dealer groups (Veracka Family Harley-Davidson Dealer Group) split into two companies representing another chapter of the Veracka Family’s 40-year motorcycle industry legacy while David Veracka took over the reins of The Motorcycle Company and created The Motorcycle Company Consulting Group or “TMC”. 

TMC provides consulting services to Harley-Davidson dealers as well as all other brand motorcycle dealers in the form of sales training, marketing, accounting and recruiting services. 

Automotive

Consulting

The Motorcycle Company

The Motorcycle Company's headquarters in Grand Rapids, MI, United States

David Veracka

Brent Berry

Glen Espinoza Mm

Adam Luhrs

Kristen Kunzman

The Finance and Payroll team at The Motorcycle Company is responsible for managing and overseeing the financial operations and payroll processes. This includes budgeting, financial planning, accounting, handling compensation, and ensuring compliance with financial regulations. The team ensures accurate and timely payroll processing, financial reporting, and supports the company's fiscal health and strategic decision-making.

Finance and Payroll

The Marketing team at The Motorcycle Company orchestrates and executes strategies to elevate brand visibility and drive sales for Harley-Davidson and other motorcycle dealers. They manage advertising campaigns, analyze market trends, design promotional materials, and coordinate marketing efforts to optimize customer engagement and dealership growth.

Marketing

The Business Development and Sales team at The Motorcycle Company focuses on expanding market presence, driving sales growth, and developing new business opportunities for Harley-Davidson and other motorcycle dealers. This team provides tailored sales training, innovative marketing strategies, and performance coaching to enhance dealer success. Key members include the Sales Manager, who leads sales initiatives; the Business Development TMC IFS, who identifies and fosters new business prospects; the Business Development Director/Performance Coach, who ensures optimal performance through strategic guidance; and the Business Development Specialist, who supports various business growth activities.

The Motorcycle Company

Org chart

Teams

Finance and Payroll

Marketing

Business Development and Sales

Offices

The Motorcycle Company

Org chart

Teams

Finance and Payroll

Marketing

Business Development and Sales

Offices

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