Joi L. Garner

Senior Vice President, General Counsel & Corporate Secretary Joi L. Garner provides leadership and counsel on all legal matters relating to NYRA’s operations, strategies, and activities. Also, she plans and manages the activities of the Legal Department in giving legal advice, preparing and reviewing legal documents, and representing NYRA in legal proceedings.

Garner joined NYRA in 2021 after serving as Executive Vice President and General Counsel at THINK450, the marketing and licensing subsidiary of the National Basketball Players Association (NBPA), where she was responsible for group product licensing, developing brand collaborations, and commercializing the likeness rights of the collective group of current NBA players.

At THINK450, Garner was the lead negotiator in several of the NBPA’s most significant licensing deals, including agreements with Take-Two Interactive (NBA2K), Fanatica, and Dapper Labs. Garner was also instrumental in creating the NBPA’s partnership with Anheuser-Busch; and in social-justice initiatives, including DoorDash’s #PayItForward challenge that supported Black-owned businesses and Kia Motors’ holiday campaign that provided relief to families impacted by the pandemic.