The NewStar Group, LLC
Larry Novenstern serves as the President of The NewStar Group, LLC since January 2024 and has been involved with Novenstern Sports & Media LLC since October 2019, focusing on sports marketing and media. Previous roles include Director of Partnerships at MediaVillage.com, Vice President of Strategic Partnerships at Leverage Agency, and Vice President of Integrated Partnerships at Estrella TV. Novenstern has extensive experience in partnership development with notable positions at The Tennis Channel and ORION Trading, where efforts were directed at enhancing media relationships and marketing strategies. Additionally, Novenstern has consulted for MasterCard and led national broadcast initiatives at Optimedia, contributing to significant campaigns and award-winning projects. Educational background includes attendance at Syracuse University and Clarkstown High School North.
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The NewStar Group, LLC
The NewStar Group was created by three leaders in TV, sports, and entertainment. We teamed up to help sports organizations navigate the new video distribution landscape. Our focus is on giving straightforward, independent strategic guidance to our clients to differentiate them in the constantly changing worlds of sports, TV, and technology. We leverage existing relationships with Networks, Sports Marketing Agencies, Streaming Companies, Commercial Advertisers, and Ad Agencies. Our focus is on developing adaptable multi-platform streaming strategies to deliver quality content that reaches fans now and in the future. We emphasize monetization through licensing rights, advertising, and sponsorships. We also explore new technology strategies, like on-demand statistics for younger viewers, and work on promoting emerging sports disciplines and events.