Larry Novenstern

Larry Novenstern serves as the President of The NewStar Group, LLC since January 2024 and has been involved with Novenstern Sports & Media LLC since October 2019, focusing on sports marketing and media. Previous roles include Director of Partnerships at MediaVillage.com, Vice President of Strategic Partnerships at Leverage Agency, and Vice President of Integrated Partnerships at Estrella TV. Novenstern has extensive experience in partnership development with notable positions at The Tennis Channel and ORION Trading, where efforts were directed at enhancing media relationships and marketing strategies. Additionally, Novenstern has consulted for MasterCard and led national broadcast initiatives at Optimedia, contributing to significant campaigns and award-winning projects. Educational background includes attendance at Syracuse University and Clarkstown High School North.