The North Carolina Arboretum
Erin Adams is a skilled communications and audience engagement professional with extensive experience in the public radio sector and non-profit organizations. Currently serving as the Corporate and Foundation Relations Manager at The North Carolina Arboretum, Erin previously held multiple leadership roles at Blue Ridge Public Radio, focusing on audience growth strategies and engagement across various platforms. With a background in digital marketing and communications from NPR and other media outlets, Erin has successfully developed marketing campaigns, managed community events, and increased audience interaction through innovative digital content and social media initiatives. Erin holds a degree in Mass Communication with a focus on Journalism from the University of North Carolina Asheville.
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The North Carolina Arboretum
The North Carolina Arboretum in Asheville, N.C., works to advance the state's future by creatively connecting people, plants and places through education, design and economic development. This 434-acre facility offers 65 acres of cultivated gardens, 10 miles of trails for all abilities, rotating exhibits, adult and youth education programs, a gift shop, and a cafe. The North Carolina Arboretum hosts more than 500,000 visitors annually. The North Carolina Arboretum Society is a related non-profit organization that secures cash and in-kind donations and volunteer services to support the work of the Arboretum.