The North Face
Erica H. is an accomplished marketing professional with extensive experience in brand strategy, membership, and partnership management. Currently serving as the Director of Membership & Brand Partnerships at The North Face since July 2020, Erica has held multiple leadership roles including Director of Global Membership & Services and Sr. Manager of Brand Loyalty. Prior experience includes key positions at Southwest Airlines where brand strategy and digital marketing were primary focuses, and at UPROAR! @ DDB, where campaign development for major brands like HASBRO was emphasized. Earlier career roles involved account management and marketing for clients including Samsung and Tropicana, showcasing a strong foundation in integrated marketing and retail strategies. Erica holds a Bachelor of Science degree in Advertising with a concentration in Media Planning from The University of Texas at Austin.
The North Face
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The North Face®, a Division of VF Corporation, is the leading outdoor lifestyle company. Our philosophy is centered on teamwork and helping others to excel and push their boundaries. With more than 40 years in the outdoor industry, The North Face® is the premier supplier of authentic, innovative and technologically advanced exploration apparel,footwear, equipment and accessories.