Erica Hood

Erica H. is an accomplished marketing professional with extensive experience in brand strategy, membership, and partnership management. Currently serving as the Director of Membership & Brand Partnerships at The North Face since July 2020, Erica has held multiple leadership roles including Director of Global Membership & Services and Sr. Manager of Brand Loyalty. Prior experience includes key positions at Southwest Airlines where brand strategy and digital marketing were primary focuses, and at UPROAR! @ DDB, where campaign development for major brands like HASBRO was emphasized. Earlier career roles involved account management and marketing for clients including Samsung and Tropicana, showcasing a strong foundation in integrated marketing and retail strategies. Erica holds a Bachelor of Science degree in Advertising with a concentration in Media Planning from The University of Texas at Austin.