Lucia Colombo

Lucia Colombo is an experienced professional in e-commerce customer experience and digital project management, currently serving as the Director of E-Commerce Customer Experience and Loyalty at The North Face, a VF Company, since March 2018. Prior roles include Senior E-Commerce Customer Experience Manager and various positions at VF Corporation, Whirlpool Corporation, and as a freelance consultant. Key responsibilities at Whirlpool involved leadership in digital projects across EMEA, focusing on website migrations, privacy reviews, and CRM activities. Lucia has extensive background in marketing and communications, with experience in managing public relations and digital marketing for events and corporate brands. Educational credentials include a Master of Science in Marketing Management and a Bachelor in Economics for Arts, Culture, and Communication from Università Bocconi.