Mario Hernandez

Mario Hernandez currently serves as the Senior Manager of Retail Marketing & Visual Merchandising for the Americas at The North Face, a position held since November 2023. Prior to this, Mario was the Director of Global Retail Marketing at Bellroy, where responsibilities included developing an omni-channel strategy and reformulating the Go-To-Market process. Previous experience includes directing global visual merchandising and store design at Shinola, leading visual initiatives at Nordstrom, and managing regional visual strategies at Hugo Boss. Mario's background showcases a strong focus on aligning brand initiatives across various channels to enhance market presence and consumer engagement.