John Peterson

John Peterson is the Co-Founder and CEO of The Nudge. John has over a decade of experience in the tech industry, including stints as a growth consultant and analyst.

John founded Livday in 2016, a social network for sharing local itineraries. The platform partnered with Lyft, Airbnb and other major brands. John cultivated a community of hundreds of local creators who shared thousands of itineraries for date nights, day trips and so on. 20% of San Francisco's millennials were users.

Prior to Livday, John worked as a growth consultant at ZS Associates from 2008 to 2015. John led teams of consultants, analysts and developers on revenue-side projects (market research, forecasting, product strategy, M&A evaluations, etc) for Fortune 500 tech and biotech companies. John was promoted from Associate to Associate Consultant to Consultant in record time.

Before ZS Associates, John was the Founder of 9 Financial from 2008 to 2013. John also worked as a Growth Analyst at American Airlines from 2007 to 2008.

John Peterson has a BA in Computing and Economics from the University of California, Los Angeles.

Kevin Avery - CTO, Morgan Gundrum - Head of Marketing, and Melissa Fisch - Head of Content report to John Peterson.