The Nursery Research & Planning
Adam Staton is an experienced Account Director at The Nursery Research and Planning since October 2011, specializing in strategic research projects such as brand health tracking and campaign effectiveness. Prior to this role, Adam worked as a Research Manager in freelance capacities and at First Movies, focusing on market research to facilitate film making and marketing. Adam's career began at Synovate as a Research Executive, part of a graduate training scheme, and included roles as a Database Researcher at Janes Information Group and as a Junior SO Pricer during a placement at IBM. Adam holds a BSc in Maths & Management from Loughborough University and a BTEC in Forestry & Woodland Management from Plumpton College.
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The Nursery Research & Planning
‘Research that helps brands glow and grow’ is the simple expression of everything we do. We love this unfussy articulation of our work. While we use cutting-edge quantitative, qualitative and data analysis techniques on a daily basis, these are the means to an end. The important thing is what happens next; our role is to distil and interpret findings into stories and recommendations that are clear, smart and aid decision making. In terms of the projects and research we work on, we think of them as distinct but interlinked branches: we explore, nurture, evaluate and interrogate.