The Nursery Research & Planning
David Alterman has over three decades of experience in market research and business management. Currently serving as Chief Executive Officer and Chief Operating Officer at The Nursery Research & Planning since November 2007, David focuses on delivering impactful results for a growing client base. Previously, David contributed as a Main Board Member of the Market Research Society from April 2014 to March 2020. Notable roles also include Managing Director at Hall & Partners, Executive Director at ACNielsen in Australia, and Regional Director for Brand Tracking at ACNielsen in the Asia Pacific. David's career began as a Graduate Trainee at RSGB, followed by positions at Audience Selection, AGB McNair, and OTR Spectrum, where leadership in independent business units and significant team management were highlights. David holds an MA Hons in Mathematics from the University of Oxford.
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The Nursery Research & Planning
‘Research that helps brands glow and grow’ is the simple expression of everything we do. We love this unfussy articulation of our work. While we use cutting-edge quantitative, qualitative and data analysis techniques on a daily basis, these are the means to an end. The important thing is what happens next; our role is to distil and interpret findings into stories and recommendations that are clear, smart and aid decision making. In terms of the projects and research we work on, we think of them as distinct but interlinked branches: we explore, nurture, evaluate and interrogate.