The Nursery Research & Planning
Laura Anderson is an accomplished Account Director at The Nursery Research & Planning since November 2017, with a strong background in market research. Prior roles include Associate Director and Research Manager at Populus Limited, where Laura contributed to the Market Insights team, and SPA Future Thinking, overseeing multiple trackers and ad hoc studies for media and technology clients. Prior experience as a Consultant at TNS Research International involved managing studies for major technology brands. Laura's career began as a Research Manager at Consumer Analysis, where Laura led projects and liaised with PR agencies. An initial role as an Assistant Language Teacher in the JET programme rounded out Laura's extensive professional background. Laura holds a 2:1 degree in English Studies from the University of Nottingham.
This person is not in any teams
The Nursery Research & Planning
‘Research that helps brands glow and grow’ is the simple expression of everything we do. We love this unfussy articulation of our work. While we use cutting-edge quantitative, qualitative and data analysis techniques on a daily basis, these are the means to an end. The important thing is what happens next; our role is to distil and interpret findings into stories and recommendations that are clear, smart and aid decision making. In terms of the projects and research we work on, we think of them as distinct but interlinked branches: we explore, nurture, evaluate and interrogate.