The Nursery Research & Planning
Lucy Banister is a seasoned professional with extensive experience in the advertising and marketing industry. As the Founder of The Nursery Research & Planning since 2001, Lucy has played a crucial role in shaping the company's direction. Prior to this, Lucy served as Director at DRSM from 1995 to 2000, and held the position of Account Director at TBWA between 1993 and 1995. Lucy began the career at BBH London as an Account Manager from 1989 to 1992 and earlier served as an Account Rep at JWT from 1987 to 1988. Lucy completed a BA (Hons) in English at the University of Oxford from 1984 to 1987, and education also includes attendance at DAHS.
This person is not in the org chart
This person is not in any teams
The Nursery Research & Planning
‘Research that helps brands glow and grow’ is the simple expression of everything we do. We love this unfussy articulation of our work. While we use cutting-edge quantitative, qualitative and data analysis techniques on a daily basis, these are the means to an end. The important thing is what happens next; our role is to distil and interpret findings into stories and recommendations that are clear, smart and aid decision making. In terms of the projects and research we work on, we think of them as distinct but interlinked branches: we explore, nurture, evaluate and interrogate.