The Nursery Research & Planning
Ozan Dogruer is an experienced Account Director at The Nursery since December 2008, specializing in brand, communications, and experience research with a focus on growth. Prior to this role, Ozan served as a Research Manager at Harris Interactive UK from April 2004 to November 2008, managing international tracking projects for notable clients such as BP and Mazda, as well as ad-hoc projects for brands like BMW and Revlon. Ozan's career began as an Industry Analyst at Frost & Sullivan from March 2001 to March 2004, providing growth consultancy for major industrial brands including ABB and Siemens. Ozan holds a BSc in Management Science from Alliance Manchester Business School, completed in 2000.
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The Nursery Research & Planning
‘Research that helps brands glow and grow’ is the simple expression of everything we do. We love this unfussy articulation of our work. While we use cutting-edge quantitative, qualitative and data analysis techniques on a daily basis, these are the means to an end. The important thing is what happens next; our role is to distil and interpret findings into stories and recommendations that are clear, smart and aid decision making. In terms of the projects and research we work on, we think of them as distinct but interlinked branches: we explore, nurture, evaluate and interrogate.