Sidon Farris

The Onyx Agency is a premier marketing firm specializing in brand growth, cultural relevance, and strategic digital engagement. Under the leadership of CEO Sidon Farris, we partner with forward-thinking brands to elevate visibility, deepen audience connection, and drive measurable business outcomes. Our client roster includes leading names such as BetterHelp, Chomps, PATH Water, Poppi, PrizePicks, Thorne Health, Viome, and AG1—brands at the forefront of wellness, CPG, and performance innovation. We connect brands with elite, category-specific influencers—not just general lifestyle creators. Whether you’re in health & wellness, gaming, fitness, food & beverage, or fintech, we align you with the most impactful talent across Instagram Reels, TikTok, YouTube integrations, podcast placements, and newsletters. Every campaign is tailored to the touchpoints that drive results. From go-to-market campaigns to full-funnel influencer activations, The Onyx delivers integrated strategies that are data-backed, culture-forward, and built to scale.