The Oodie
Belinda Barlow has a diverse and extensive work experience spanning over two decades. Currently, they serve as the Chief Executive Officer at The Oodie since September 2022. Prior to this role, they held the position of Chief Operating Officer at the same company from August 2021 to September 2022.
Before their tenure at The Oodie, Belinda worked as a Retail Consultant specializing in structuring and supporting businesses with a growth mindset. Belinda held this position from October 2016 to August 2021.
Belinda'sprevious roles include Retail General Manager at Industrie Clothing from August 2015 to September 2016, where they contributed to various projects such as rebuilding the online platform, planning for a Myer rollout, and setting up the merchandise planning function.
Belinda also worked as the General Manager - Retail (Bonds) at Pacific Brands from September 2012 to August 2015. Prior to that, they held various positions at Jeans West, including Director of Merchandise, Chief Operating Officer/Planning Director/Planning Manager, and Planning Manager at Telstra.
Belinda'searlier experience includes roles as a Buying Manager at Beach Culture, Senior Merchandise Planner - Womenswear at Esprit, and Assistant Buyer/Merchandise Planner at Rockmans Stores. Belinda began their career as a Sales Analyst at Creative Brands.
Throughout their career, they have gained expertise in retail management, strategic planning, merchandising, and business structuring.
Belinda Barlow pursued higher education at RMIT University from 1994 to 1996, where they obtained a BA degree with a focus on Fashion Design in the Merchandising Stream. In 2002, they attended Monash University's Australian Centre for Retail Studies to specialize in Strategic Planning & Management in Retailing.
The Oodie
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We are The Oodie. We make the most, snuggly, cuddly, softer-than-soft comfort wear in the world. The kind of comfort wear that makes you feel all fuzzy inside like a big, warm hug. To say we have fun at work is an understatement. Our inclusive culture thrives on diversity, we embrace you for who you are and what comfort and joy you can bring to the table. While we’ll always be known as the world’s most popular wearable blanket company, we’re constantly evolving and expanding our product lineup. Next to Oodie wearable blankets, you’ll also find Sleep Tees, Robes, Pyjamas, Slippers and more to come! Stay tuned and follow us on our journey of creating a world of comfort.