Rachel Ward

Rachel Ward serves as the Brand Director at The Oodie since May 2020, focusing on overseeing creative and content strategies, licensing, partnerships, and social media to enhance brand identity and business objectives. Concurrently, Rachel is the Creative Director and Founder of Potion Creative, emphasizing exceptional branding as a core value. Previous experience includes roles such as Head of Design at RedHill Education, where leadership in creative direction for the brand portfolio was pivotal, and Senior Graphic Designer at Best & Less, managing multi-channel marketing communications. Additional experience encompasses positions at Esprit and News Corp Australia, where Rachel contributed to visual merchandising and advertising design. Rachel holds a Diploma of Graphic Arts from the Australian Business Academy.