The Opus Group
Mitch Barns is an accomplished executive and board member with extensive experience in data and analytics, marketing, and technology services. Currently serving as Chief Executive Officer and Member of the Board of Directors for The Opus Group, Barns oversees a network of strategic marketing agencies catering to prestigious global brands. In addition to leadership roles at Kynetec, QualSights, Growth Catalyst Partners, and Consumer Edge, Barns has contributed to various organizations as an independent adviser. Barns' prior experience includes a 21-year tenure at Nielsen, culminating in the role of Chief Executive Officer, where significant revenue growth and digital transformation occurred. Barns holds a Bachelor of Science in Finance from Miami University and completed the Stanford Executive Program at Stanford University Graduate School of Business.
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The Opus Group
The Opus Group, with our four agencies—Opus Agency, MAS, Tencue, and Verve—is a purpose-built network with a shared mission: creating experiences that drive action for the world’s most influential brands.