Viviana Arias Botero

Viviana Arias Botero is an experienced professional in the music and advertising industries, currently serving as the Senior Director of Global Advertising at The Orchard since March 2019, where previous roles included Director and Associate Director of Advertising. Prior experience includes work as a Latin Consultant for KIDZ BOP and in international business development at Paradigm Talent Agency, where significant contributions included developing guides for emerging markets. Viviana has also held marketing positions at Atlantic Records and Sony Music Entertainment. Early career roles include account management at Ogilvy and project management for fundraising events at OPNICER. Educational credentials include a degree in Music Business from NYU Steinhardt, a leadership program from Escuela de Liderazgo para Jóvenes "ORIGEN," and a Bachelor's in Social Communications and Advertising from Pontificia Universidad Javeriana.