Florence Roosendaal

Florence Roosendaal is an accomplished professional with extensive experience in expansion, project management, and marketing automation. Currently serving as the Head of Expansion & Projects at The Park Playground since October 2019, Florence has successfully launched over 20 international venues, overseeing all aspects of operational readiness and budget management. Prior to this role, Florence co-founded Be Bold Digital, focusing on digital transformation and marketing automation strategies for various clients, including Mazda and Wolters Kluwer. Additional experience includes positions at iRelate, Fairtrade Belgium, and BNP Paribas, along with a solid educational background featuring a Master’s degree in Applied Economics from the University of Antwerp and leadership training through ORMIT.