Charles la Fratta

Charles La Fratta has extensive experience in marketing, sales, and strategic management across various industries. Since January 2020, Charles has been associated with Toscana Sogno as part of La Fratta Family Wines. Concurrently, Charles serves at The Partnering Group since June 2019. Previous roles include President of BAM Marketing Agency from April 2017 to January 2019 and Chief Marketing Officer at JTG Daugherty Racing from July 2016 to January 2019, where measurable returns from event sponsorships were delivered. Charles's earlier tenure at Procter & Gamble spanned 35 years, holding multiple senior leadership roles, including Vice President positions and sales director roles across various divisions. Charles holds a degree from the University of South Carolina.