The People Platform
Johanna Roche is a seasoned professional with extensive experience in account management and research. Currently serving as Senior Account Director at The People Platform since January 2022, Johanna previously held multiple positions at Edison Research from June 2001 to November 2020, including Vice President, Director of Research, Research Manager, and Project Coordinator. Johanna earned a Bachelor of Science degree in Marketing from the University of Scranton, completing studies there from 1997 to 2001.
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The People Platform
The People Platform™ is an enterprise software company that was founded to solve the disconnect between consumers and companies. Our cloud-based platform combines mobile and location technology, consumer surveys, third-party data, and behavioral intelligence to map and sequence consumer behavior. This empowers brands and marketers with a contextual awareness and unparalleled understanding of consumers and their behaviors, movement patterns, and experiences. The People Platform’s blend of core and behavioral intelligence services include audience measurement for cinema and Digital Out-of-Home (DOOH) networks, location intelligence – including visitation & foot traffic, as well as consumer pathways & journeys – consumer response market research studies, and consumer segments that can be used to understand profiles & personas, audience activation & targeting, and industry & competitive analysis. The People Platform is proud to be a part of Stagwell, a digital-first holding company built to transform marketing. Under the Stagwell Marketing Cloud (SMC) suite of data-driven solutions, we empower brands and marketers to drive acquisition and retention through actionable proprietary data.