Anthony Brady

Anthony Brady is a seasoned executive with extensive experience in commercial leadership across various industries. Currently serving as Chief Commercial Officer at The Play Collective Australia since May 2025, Anthony has previously held significant roles such as General Manager and Sales Director at Sonova Group, where responsibilities included oversight of Consumer Hearing in the ANZ region. Prior to that, Anthony was Sales Director for Consumer Audio at Sennheiser and held multiple positions at Dyson, culminating in an interim Country Manager role overseeing cross-functional teams in New Zealand. Earlier career highlights include serving as Commercial Director for Asia and Australia at Magners Irish Cider and various sales and management positions at Bulmers and Aer Lingus, demonstrating a strong background in market development and strategic business planning.