The PlumpJack Group
Rico Avila is an accomplished professional with extensive experience in business development and marketing within the hospitality and entertainment sectors. Currently serving as the Director of Business Development at The PlumpJack Group since November 2015, Rico oversees a diverse portfolio that includes luxury resorts and popular nightlife establishments. As the Founder of Essential from June 2006 to December 2017, Rico specialized in artist management and event production, focusing on creating impactful experiences for clients. Additional roles include artist management for The Groove Cruise and Marketing Director at Temple Entertainment. Earlier career experience includes positions in marketing and customer experience at A&T Entertainment Inc. and Earthlink, respectively. Rico holds a Bachelor of Science in Marketing from Tulane University, which was completed in 2003.
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The PlumpJack Group
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MEANINGFUL EXPERIENCES with PLUMPJACK We provide more than just a meal, a hotel room, a bottle of wine, we provide memorable and meaningful experiences. From award-winning wines to innovative restaurants to boutique hotels, we are here to make your life a little more spectacular. PlumpJack Group is a collection of hospitality and lifestyle businesses dedicated to creating unique individual experiences for its guests and customers. We began in 1992 when partner, former San Francisco mayor and current Governor of California, Gavin Newsom, founded the first PlumpJack Wine Store on Fillmore Street with the goal of making the experience of wine discovery more fun and approachable for all – the connoisseur and the uninitiated alike. More than two decades later, under the leadership of Hilary Newsom and Jeremy Scherer, PlumpJack Group has established itself as the signature Northern California lifestyle and hospitality brand.