Adam Pemberton

Adam Pemberton is a quantitative research specialist with extensive experience in providing insights and services for the gaming, tech, and media sectors. Currently serving as VP of Entertainment at The Point Insights since March 2023, Adam previously held various leadership roles at 2CV from October 2016 to March 2023, including Head of Quantitative Research and Group Research Director. Adam's earlier career includes positions as Research Director at RDSi and 2CV, and as Senior Research Executive at Future Publishing, where responsibilities encompassed managing primary research for gaming and tech publications. Adam started in the research field at TNS as a Research Executive. Academic qualifications include an MA in Historical Research and a BA in History from Lancaster University.