Aditi Singh serves as the Associate Director of Product at Hero Vired since March 2022, where leadership focuses on transforming user experiences to enhance conversion, satisfaction, and retention. Previously, Aditi held the role of Senior Product Manager at Clootrack and played a pivotal role at Hipla as a Business Consultant, developing Go-To-Market strategies and financial forecasting tools. Aditi also worked as a Senior Product Analyst at FIITJEE Limited, contributing to successful product launches through market research and data analysis. In addition, Aditi is an active member of Women in Product, fostering a community for women in the Product and Tech sectors. Aditi holds an MBA in Marketing & Strategy from the Asian Institute of Management.