THE RANCH
Jenny Back Westmoreland is a seasoned professional in the hospitality and wellness industries, currently serving as the Founder of Honey Dub Social, where Jenny Back Westmoreland aids women health and wellness coaches in scaling their businesses through social media. As the Director of Global Sales at The Ranch Malibu, Jenny Back Westmoreland oversees luxury fitness and wellness retreats in Malibu, CA, and Hudson Valley, NY, focusing on transformative experiences. Previously, Jenny Back Westmoreland held significant roles at Equinox Hotels and Omni Hotels & Resorts, where responsibilities included growing market share across various sectors. Jenny Back Westmoreland began a career in sales and marketing within the hotel industry at Starwood Metro Market and W New York - Downtown. Educationally, Jenny Back Westmoreland earned a Bachelor of Science in Hospitality Administration from Boston University.
THE RANCH
The Ranch offers award-winning, highly structured luxury fitness and wellness programs designed to ignite the spirit, challenge the body, and cultivate meaningful human connection. Through a dynamic, results-driven experience, limited to just 25 guests each week, the intimate group setting, and active daily schedule is designed to create meaningful and positive change in one’s life. With picturesque locations in Malibu, California, and Hudson Valley, New York (Spring 2024), guests are immersed in stunning natural landscapes unique to each region and thoughtfully incorporated into the foundation of the program. From rugged coastlines to lush forests, The Ranch focuses on fitness, nourishment, and restoration with a daily schedule that includes guided hikes, fitness, yoga and meditation classes, massage, and locally sourced organic plant-based cuisine. This unparalleled approach combines the power of human connection with personalized expertise in an environment designed for success. In just over a decade, The Ranch has established a devout following along with critical acclaim. It is annually featured in Conde Nast Traveler’s Readers’ Choice Awards - topping the list of destination spas in the US and placing in the top 10 of international spas in 2020, 2021, and 2022 - and voted the #1 Destination Spa in the U.S. in Travel + Leisure’s 2022 and 2023 World’s Best Awards. Guests can expect sustainable results including loss of pounds and inches, improved health, immunity and mental clarity while receiving the skills, discipline and practice to make lasting changes.