The Royal Commission for AlUla (RCU) was established to protect and safeguard AlUla, a region of outstanding natural and cultural significance in North-West Saudi Arabia. RCU is embarking on a long-term plan to develop and deliver a sensitive, sustainable transformation of the region, reaffirming it as one of country’s most important archaeological and cultural destinations and preparing it to welcome visitors from around the world. RCU’s development work in AlUla encompasses a broad range of initiatives across archaeology, tourism, culture, education and the arts, reflecting the ambitious commitment to cultivate tourism and leisure in Saudi Arabia, outlined in Vision 2030.

The Royal Commission for AlUla

Amr Almadani

Hana al Rabghi

Turki Alasmari

Abdullah Alagla

John Mburu

Leena Alkadi

Yazeed al-Khalifa

Navdeep Hanjra

Faihan Albugmi

Abdulrahman Altrairi

Ziad Alsuhaibani

Lawrence Eta

Waleed Aldayel

The Marketing and Customer Insights team at The Royal Commission for AlUla is responsible for developing strategic marketing initiatives that promote AlUla as a premier cultural and tourist destination. They leverage customer insights and data analytics to understand visitor preferences, optimize digital marketing campaigns, and enhance customer engagement through personalized experiences. This team also manages partnerships and collaborations to broaden the reach and impact of AlUla’s branding and tourism efforts.

Marketing and Customer Insights

Information Technology and Cybersecurity

Leadership Team

Marketing and Customer Insights

About

Team members

Other teams at The Royal Commission for AlUla

Information Technology and Cybersecurity

Leadership Team